That Design Will Bump Your Value

Now that you have your professional graphic in place, with a perfect pitch, providing you have marketed you site well with SEO, you should see some interest in your product. But it doesn’t stop there. Just like tangible products you buy from stores, prices can be increased, depending on the packaging and design. A Sony will always out run “Tu-wan Brand from Taiwan” – why? Most because of the familiarity, but seriously the look and professionalism presented in the productoutweighs the competition. Sony can bump up their price, but people still see an know they are getting good value.

If visitors, see the effort you have gone to present your product in a visually enhanced setting, they usually recollect
tangible products that they buy in the physical world, that are presented effectively.

By applying the principle of “design does matter” and getting your graphics designed professionally, you will most likely be able to shift your price up, and people will not be unimpressed, as they can “see” the quality in the product and the earnestness of the person who has created it. They “see” that they are getting their value for money.

Not only will it increase the supposed value of the product but it will also flow onto your next line of products. Everything you create from then on, will be aligned against your original product and carry on the professional approach.

That’s gonna’ grow over time

If you read the last two topics, you’ll understand this alone will improve your credibility as a marketer and / or web developer. Presentation is apparent and the way you present will make the difference if people think you are creditable, professional and serious or sloppy, unorganized, dull and un-interested. Balance your sales page, content, layout and graphics evenly. A Cover graphic will help gain you integrity if it’s high impact and above competition and that goes for all your other elements.
I hear you say.. “But Ryan, my sales are just fine and people seem happy with me and my services / products”

Well, if you are looking at improvement and even more positive feedback… take the steps to present even better than before. If you update, surely people will positively comment, if you do it correctly. And that increases your respect and professionalism, in return adding more value to your service / product.

Don’t over estimate the importance of designs in marketing. If you want to be above the competition, you have to compete to not only hold relative and attention pulling content, but you must present it like it’s a golden ticket that is the best product online!

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